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IBM M8010-246 Exam Syllabus Topics:

IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. What are Smarter Commerce 'Buy' Offerings focused on?

A) Visibility and optimization in the supply chain.
B) Effective 1:1 marketing to facilitate customer purchase decisions.
C) Buy online, pick-up in the store (BOPIS).
D) Customer buying patterns.

2. Which one of these analytic capabilities is NOT part of the 'Service' offerings?

A) Purchase analytics.
B) Service analytics.
C) Fulfillment analytics.
D) Customer analytics.

3. Extended selling channels and brand experience include .

A) segmentation, promotions, targeting
B) web store, mobile store, kiosks
C) call center and physical stores
D) social integration, remote widgets, affiliates

4. What are the key technology requirements for effective cross-channel, interactive, marketing?

A) eCommerce, POS, kiosk, call center.
B) Web browser, mobile applications, social platform, data mining.
C) Customer awareness, central decisioning, cross-channel execution, enterprise marketing operations.
D) Unica, Coremetrics, SPSS, Cognos.

5. Marketing focus is shifting from outward bound / mass media to:

A) up-sell potential via outbound calling centers and automated dialers
B) product placement in movies and television shows
C) building a 1:1 interaction with the customer
D) cable television infomercials

Solutions: