Online Questions - Valid Practice To your 1Z0-1032-20 Exam (Updated 72 Questions)
Practice To 1Z0-1032-20 - Remarkable Practice On your Oracle Responsys CX Marketing Platform 2020 Implementation Essentials Exam
NEW QUESTION 30
The executive tearn loves your Insight reports, but has limited knowledge of the Responsys menus.
As the Responsys Administrator, how can you provide a custom report that the team can easily access from the Insight menu?
- A. Create the custom report and schedule it to be sent by email to the executive team every single day.
- B. Create the custom report and save it to the Insight account folder. Right-click to copy the link for the report. Send the link to the executive team and tell them to use it whenever they want to view the report.
- C. Create the custom report and save it to the Insight account folder. Add the report to the Default Dashboard, and tell the executives to view the report from the dashboard whenever they want to view the report.
- D. You can only access custom reports from the account folder. You must train the executives to navigate to the Report Library to locate and launch the report.
Answer: B
NEW QUESTION 31
Your new Responsys customer wants to begin sending email campaigns.
Which three practices should they employee for their IP address warm-up process? (Choose three.)
- A. Establish an initial reputation with each major ISP by demonstrating that you are sending to valid email addresses with very few complaints or hard bounces.
- B. Minimize complaints and bounces to establish a good reputation with each ISP.
- C. Establish volume levels going through your major ISPs as quickly as possible so you can begin reaching your subscribers without suffering declines in response rates.
- D. Send carefully planned content to highly engaged recipients.
- E. Test out a new re-engagement email campaign by sending emails to lapsed or nonengaged subscribers.
Answer: A,B,D
NEW QUESTION 32
You are tasked with creating a new campaign using Email Message Designer and RPL. You developed HTML and RPL code.
What are the next steps to create a campaign using the code as a base for the campaign in Responsys?
- A. Navigate to Campaign > Create Mobile SMS Campaign. Enter the campaign name and information.
Then, paste the code into EMD and validate. - B. Navigate to Campaign > EMD Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
- C. Navigate to Campaign > Create Email Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
- D. Navigate to Campaign > Create Classic Email Campaign. Enter the campaign name and information.
Then, paste the code into EMD and validate.
Answer: B
NEW QUESTION 33
How can you share a copy of a campaign with key stakeholders at live launch time?
- A. Export the campaign from Message Designer, then copy and paste the source HTML in an email to send to them.
- B. Create a filter for these individuals and then use the Seed List feature in the Campaign Workbook.
- C. Create a Seed Group with their email addresses. In the Audience Selection section of the Campaign Workbook, select this group as your Seed List.
- D. Create a Proof List with their email addresses and then use the Seed List feature in the Campaign Workbook.
- E. Use the RPL proofLaunch () method with each of the recipient's email addresses as a parameter.
Answer: C
NEW QUESTION 34
You are setting up an SFTP gateway to establish the connection between the client's server and Responsys file server.
Which two requirements must be met to set this up properly? (Choose two.)
- A. Oracle must generate a public/private key pair for the client to establish the secure connection.
- B. The client should send only a public key to Oracle to apply to the SFTP data gateway server.
- C. Oracle must utilize RSA SSH2 public keys for authentication on the File Transfer server for connection between the client and the Responsys Platform.
- D. The client must use one key pair to access your SFTP site, because Oracle Responsys cannot support multiple public keys.
Answer: A,C
NEW QUESTION 35
After implementing and launching a campaign, you want to watch real-time opens and clicks in order to give a quick report to the executive management.
Where should you retrieve these results and what step should you take to provide the management with the reporting information?
- A. In the Program Designer, using the Analyze Report feature. Select the Edit active links for this launch link and copy the URL and provide it to the management.
- B. In the Campaign Workbook, use the Analyze Deliverability functionality. Select the Edit active links for this launch link and copy the URL and provide it to the management.
- C. In the Campaign Workbook, in the Campaign Setting section, select the Edit active links for this launch link and copy the URL and then provide it to the management.
- D. View a Live Report for the campaign. Click the Generate Distributable Live Report URL. Provide the URL to the management to facilitate access to the Live Report.
Answer: B
NEW QUESTION 36
Which three steps should you take to set up your client's data model to support email campaigns during data discovery implementation? (Choose three.)
- A. Encourage your client to add as many custom fields as possible to the profile list to increase processing efficiency, thereby eliminating the need for profile extension tables.
- B. Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used for messaging.
- C. Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ or EMAIL_ADDRESS_field in the contacts list.
- D. Map a field that the client uses to uniquely identify each subscriber to the RIID_ field in the contacts list.
- E. Ensure that field names are not duplicated in profile lists and profile extension tables to avoid confusion during personalization or targeting steps in the Responsys campaign design process.
Answer: A,C,E
NEW QUESTION 37
You are configuring a supplemental data import and the first row of the file contains the names of the columns in which you are importing.
What must you do to configure this file property?
- A. You must delete the first row of the file before performing the import. Your file must contain actual data only.
- B. Replace the first row of the file with one text string that contains all the column names separated by columns. Then proceed with the import.
- C. In the field mapper screen, select the "Columns Already Included" check box.
- D. In the import configuration, select the "First line contains column names" check box.
Answer: A
NEW QUESTION 38
In every email, your client wants to provide a link so customers can download their latest menu. They want to serve this from the Responsys content library, updating the document periodically.
How can they accomplish this?
- A. Upload the document into the Content Library. Right-click the document and select Copy Link. Insert this link into every email document. Upload and overwrite this document as needed.
- B. Upload the document into Manage Hosted Content, then publish. Insert this URL into every email document. To update, unpublish the document, upload the current version with the same name, and publish.
- C. Upload the document into the Content Library. From the document pull-down menu, select Create Embeddable URL and copy the URL into every email. Upload and overwrite this document with the most current version as needed.
- D. Your client must host and update the document from their own content server and provide the URL to Responsys. In the Responsys email documents, use the ServeURL function to reference the document as needed.
Answer: C
NEW QUESTION 39
For the email campaign you are designing in EMD, the first line of the HTML creative must include the first name of the subscriber. The first name attribute is FNAME and is located in the profile list that is called CONTACTS.
Which option displays the correct RPL syntax?
- A. FNAME ($CONTACTS)
- B. $ {CONTACTS.FNAME}
- C. #FNAME. CONTACTS
- D. $CONTACTS.FNAME
Answer: D
Explanation:
Explanation
Reference https://community.oracle.com/docs/DOC-982465
NEW QUESTION 40
You have a requirement to create a program that allows for the same RIID_ to have multiple enactments in it, each with a unique enactment value.
What should you use to accomplish this?
- A. This is not possible, because RIID_ is the only variable that can be used as an identifier for a program.
- B. Custom Event
- C. Entry Tracking Variable
- D. Custom SQL Variable
- E. This is not possible, because only one RIID_ can be in a program at a time.
Answer: C
NEW QUESTION 41
What happens when you send a Responsys campaign and the ISP returns a "Hard Bounce" error to the sender?
- A. A hard bounce of an email message will delete the contact record from the Profile List to ensure that messages will no longer be sent to that address.
- B. A hard bounce of an email message will cause the record to be logged in to the Hard Bounced table, and you must select that list as a suppression list in future message launches to ensure that you do not send to that address again.
- C. A hard bounce of an email message will cause the record to be flagged as Hard Bounced in an Insight Report, and you can run a list cleanse process to remove it from your list.
- D. A hard bounce of an email message will set the EMAIL_DELIVERABILITY_ STATUS_ field to Undeliverable and messages will no longer be sent to that address.
Answer: A
NEW QUESTION 42
Your profile list is named CONTACTS. Your supplemental table is ORDERS with a Data Extraction Key of CUSTOMER_ID_ and a Primary Key of ORDER_ID, with TOTAL_ORDER_DOLLARS as a column. You design a campaign to display the ORDER_ID and TOTAL_ORDER_DOLLARS with a default value of 0 (zero) from the ORDERS table for each recipient in the target audience from your CONTACTS list.
What happens if there are multiple matches (more than one ORDER_ID) for a CUSTOMER_ID?
- A. During the campaign worklist build, Responsys will pause and ask you to select the correct record to use for the campaign personalization.
- B. The campaign launch will error out when Responsys detects multiple matches with the CONTACI'S list from the ORDERS table.
- C. Because multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, no matching values will be pulled at all, and the default value of 0 (zero) will be used for every email generated.
- D. When multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, the first found match will be used in the campaign.
Answer: C
NEW QUESTION 43
You need to create four versions of the same campaign with different subject lines to see which one receives the most opens and clicks. You are using EMD to create the campaign.
How should you do this with Responsys?
- A. Create one campaign. Then in the program, configure a winner selection element and a Send Email Campaign element for the campaign. Publish the campaign and then determine the winner in a few days.
- B. Create four campaigns and configure the multivariate testing functionality available via the Version Test button in EMD for each campaign.
- C. Create four campaigns. Then in the program, configure a winner selection element and a Send Email Campaign element for each campaign. Publish the campaign and then determine the winner in a few days.
- D. Create one campaign and configure the multivariate testing functionality available via the Version Test button in EMD of the campaign. Create a program that launches this campaign.
Answer: C
NEW QUESTION 44
How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clicked a link in an email campaign in the first three days after it was sent?
- A. Measure = Responders, Interval = 3 days
- B. Measure = Single Clicks, Sent Date = 3 days
- C. Measure = Total Clicks, Interval = 3 days
- D. Measure = Unique Conversions, Event Date = 3 days
- E. Measure = Responders, Event Date = 3 days
Answer: C
NEW QUESTION 45
You are working on a campaign to collect responses for 45 days.
How should you ensure that it closes 45 days after launch?
- A. In Manage Campaigns, select 45 days for the end element.
- B. In the Program Designer, configure 45 days for Auto-Close after launch.
- C. Create a calendar reminder and manually close the campaign.
- D. In the Campaign Workbook's Launch Options, configure 45 days for Auto-Close after launch.
Answer: A
NEW QUESTION 46
You have a banner image in an HTML file with clickthrough reference. It is named acme_marquee.htm and you have uploaded it into a folder named LOGOS in your Content Library. You want to insert it into the HTML campaign document that has been uploaded to the Responsys Content Library into the HTML campaign document.
Which RPL code should you use to insert this document?
- A. <#assign banner="acme_marquee. htm"><#include "cms: //contentlibrary/ " + banner>
- B. <document="${//all content/. . /acme_marquee.htm}">
- C. <#include "cms : //contentlibrary/LOGOS/acme_marquee . htm">
- D. <$insertdocument "cms : //contentlibrary/LOGOS/acme_marquee . htm">
Answer: C
NEW QUESTION 47
A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriber receives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?
- A. The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
- B. The purchase transaction is attributed to both email campaigns.
- C. The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
- D. Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.
Answer: A
NEW QUESTION 48
A published campaign has an issue that has halted campaign launches. Because of this issue, email notifications were sent to all the key stake holders regarding the failures. You have been contacted to figure out exactly what the issue is, report the issue and if possible fix it.
How should you locate the campaign that is facing this issue?
- A. Use the Campaign Search feature.
- B. Look in each folder until you find the campaign.
- C. Use the Campaign Debugger tool.
- D. Use the Manage Campaign screen.
Answer: A
NEW QUESTION 49
Your client is interested in using Rapid Retargeter to implement email campaigns based on information about their known customers who have interacted with their website.
Which three of these Composite Events are exposed for Rapid Retargeter? (Choose three.)
- A. search strings entered into a website more than twice
- B. products added to a shopping cart, where no additional event takes place
- C. products that were browsed/viewed, where no additional event takes place
- D. pages that were marked as favorite
- E. products that were purchased
Answer: A,B,C
Explanation:
Explanation
Reference
http://www.oracle.com/us/corporate/press/2507127
NEW QUESTION 50
There was an issue with the Event Data Feed export because its output was comma delimited, but the requirement was for it to be tab delimited.
Where should you configure this specification?
- A. In the Connect Event Data Export configuration, in the Target Field section, select the "Fields are delimited by" option.
- B. In the Account Administration screen, there is a section "Accepted Delimiters". Change this default to tab.
- C. In the Account Administration screen, there is a section "Fields are delimited by", Change this default to tab.
- D. In the export wizards, under the Source section, select the option "Comma delimited".
Answer: A
NEW QUESTION 51
You uploaded into the Responsys Content Library an HTML document and three subdocuments personalized with the member level of the subscriber. When you validate the campaign, you get this error: "Email Message preview failed because of template execution runtime error, detailed error: property MEMBER_LEVEL for datasource CONTACTS is not defined in the datasources." How should you correct this error?
- A. The HTML coder didn't include the <#data> directive and declare the CONTACTS data source in each document. Enter this into each document, and the error should now be resolved.
- B. The MEMBER_LEVEL field is a Responsys reserved word and cannot be used for personalization.
- C. You did not select the MEMBER_LEVEL column from the CONTACTS database. In the Datasources Section in the Campaign workbook, select the MEMBER_LEVEL field and make sure the alias matches what is in the HTML code. Responsys will now be able to insert values for that column at run time.
- D. Open each HTML document in the package and declare the MEMBER_LEVEL field by using the RPL directive<#field> in every document. Then reupload the documents into the Content Library.
Answer: C
NEW QUESTION 52
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