[2021] Get Top-Rated Oracle 1Z0-1032-20 Exam Dumps Now
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Oracle 1Z0-1032-20 Exam Syllabus Topics:
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NEW QUESTION 28
After implementing and launching a campaign, you want to watch real-time opens and clicks in order to give a quick report to the executive management.
Where should you retrieve these results and what step should you take to provide the management with the reporting information?
- A. In the Program Designer, using the Analyze Report feature. Select the Edit active links for this launch link and copy the URL and provide it to the management.
- B. View a Live Report for the campaign. Click the Generate Distributable Live Report URL. Provide the URL to the management to facilitate access to the Live Report.
- C. In the Campaign Workbook, use the Analyze Deliverability functionality. Select the Edit active links for this launch link and copy the URL and provide it to the management.
- D. In the Campaign Workbook, in the Campaign Setting section, select the Edit active links for this launch link and copy the URL and then provide it to the management.
Answer: C
NEW QUESTION 29
Which three steps should you take to set up your client's data model to support email campaigns during data discovery implementation? (Choose three.)
- A. Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used for messaging.
- B. Ensure that field names are not duplicated in profile lists and profile extension tables to avoid confusion during personalization or targeting steps in the Responsys campaign design process.
- C. Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ or EMAIL_ADDRESS_field in the contacts list.
- D. Map a field that the client uses to uniquely identify each subscriber to the RIID_ field in the contacts list.
- E. Encourage your client to add as many custom fields as possible to the profile list to increase processing efficiency, thereby eliminating the need for profile extension tables.
Answer: B,C,E
NEW QUESTION 30
You have received requirements to create Connect Event Data Feed exports for two different integration projects. The client wishes to create two CED feeds, both including the Sent feed.
What should you do?
- A. Create the two separate exports and ensure they both have the Sent value in them.
- B. Create the two separate exports and use the Sent value for one export and the SentX value for the second export.
- C. Go back to the team that developed the requirements and see if you can schedule the exports on different days. Responsys will allow the use of the same Sent value to be used in two different active exports if they are scheduled for different days of the week.
- D. Go back to the team that developed the requirements and tell them that the Sent feed can only be used in one actively scheduled Connect export job at one time. Determine if the same Sent feed can be sent to different file locations.
Answer: B
NEW QUESTION 31
When you add a Conversion Tracking Tag to a Conversion Acknowledgement page, each time a visitor completes a transaction, conversion credit will be attributed to the sourcing campaign by default.
Which name-value pair should you append to the Conversion Tracking Tag to clear the cookie in order to eliminate potential duplicate reporting?
- A. tracking=first
- B. action=last
- C. action=single
- D. action=once
- E. tracking-once
Answer: E
NEW QUESTION 32
Which coding practice should you use when coding responsive design email messages?
- A. Create separate HTML documents for responsive and nonresponsive emails to avoid having the necessary elements and code structure in one document.
- B. Use background images freely; they will just not display if not supported on some platforms.
- C. Keep elements showing up in the responsive version in the same order as they appear in the nonresponsive version: left to right and top to bottom.
- D. Include styling code inline between the <HEAD> tags within HTML elements instead of in external files.
Answer: C
Explanation:
Explanation
Reference https://www.slideshare.net/tediaka/responsys-email-designcodingrecommendations (slide 24)
NEW QUESTION 33
Which three actions will change the EMAIL_PERMISSION_STATUS_ column for a prole list contact from opt-in to opt-out? (Choose three.)
- A. Recipient registers a SPAM complaint for an email.
- B. Use Set Data in a Responsys Program to change the EMAIL_PERMISSION_STATUS_ column in a profile list record from I to O.
- C. Recipient selects a Reply-to unsubscribe in a promotional email.
- D. Recipient inbox is full, so the promotional email is rejected by the server.
- E. Recipient deletes a promotional email from the inbox.
Answer: A,C,D
NEW QUESTION 34
You were in the middle of implementing a new campaign when you were pulled out of it to handle another priority. You now have time to return to configuring the campaign requirements, but are not sure what requirements you completed and what still need to be addressed.
What steps should you take to understanding the remaining issues that require further configuration in Responsys?
- A. Navigate to the Workbook and click the Validate button.
- B. Navigate to the Workbook and click the Version Test button.
- C. Navigate to the Version Test screen and click the Workbook button.
- D. Navigate to the Workbook and click the EMD button.
Answer: B
NEW QUESTION 35
Your client has asked Why their campaign reports in Insight display the value of Not Specified for the Marketing Strategy and Marketing Program category.
How should you reply?
- A. There is a substantial work required to set Marketing categories in your Responsys account, so we will request Customer Care to add this to your account configuration.
- B. Because we didn't set up Marketing categories prior to going live, we can now ask Customer Care to add any categories you like to your reports.
- C. Let's decide on values to use for Marketing Strategy and Marketing Program categories and enter them into Account Administration. Now before each campaign launch, in the Settings section of the Campaign Workbook, select the desired category setting to use for your reports in the future.
- D. We need to choose from the Responsys list of standard Marketing category fields, and none of them really apply to your industry, so we aren't using this functionality.
Answer: C
NEW QUESTION 36
How can you share a copy of a campaign with key stakeholders at live launch time?
- A. Export the campaign from Message Designer, then copy and paste the source HTML in an email to send to them.
- B. Create a filter for these individuals and then use the Seed List feature in the Campaign Workbook.
- C. Use the RPL proofLaunch () method with each of the recipient's email addresses as a parameter.
- D. Create a Seed Group with their email addresses. In the Audience Selection section of the Campaign Workbook, select this group as your Seed List.
- E. Create a Proof List with their email addresses and then use the Seed List feature in the Campaign Workbook.
Answer: D
NEW QUESTION 37
You need to comment your RPL code so that it doesn't get generated in the source HTML for a campaign.
- A. <!-- and -->
- B. <#-- and -->
- C. <comment> and </comment>
- D. <<-- !~ -->
Answer: B
NEW QUESTION 38
A published campaign has an issue that has halted campaign launches. Because of this issue, email notifications were sent to all the key stake holders regarding the failures. You have been contacted to figure out exactly what the issue is, report the issue and if possible fix it.
How should you locate the campaign that is facing this issue?
- A. Look in each folder until you find the campaign.
- B. Use the Campaign Search feature.
- C. Use the Manage Campaign screen.
- D. Use the Campaign Debugger tool.
Answer: B
NEW QUESTION 39
Your customer would like an Entry Tracking Variable that is usually not stored. They want it for various programs and it should be stored in a PET table.
How should you achieve this?
- A. Locate the program with the Entry Tracking Variable and configure a Set Data to store the value in the specified PET table.
- B. It is not possible to store an Entry Tracking variable in a PET table.
- C. Locate the Entry Tracking Variable in the supplemental table and write a SQL statement that inserts the value in the PET table.
- D. Locate the program with the Entry Tracking Variable and configure a Get Data to store the value in the specified PET table.
Answer: C
NEW QUESTION 40
Your client's email analyst advises you that recent reports show an increased soft-bounce rate of 6% for emails launched in the last 30 days. The analyst is worried about being flagged as having a bad reputation by some ISPs and wants you to suppress sending to soft-bounced addresses for the next 30 days.
Which option should you use to handle the soft-bounce problem?
- A. Manually change the DEVERABILITY_STATUS_ field to Undeliverable for any email that soft bounces.
- B. Take the latest CED report to locate all soft-bounced addresses. Run a Connect job to change the DELIVERABILITY_STATUS_ field to U for those addresses so that messages will no longer be sent to that email address.
- C. When defining audiences for the next month, add criteria in Filter Designer to suppress all email addresses that have soft bounced in the last 30 days.
- D. Create a filter of all soft-bounced addresses for the last three email launches, save it as a PET, and use that as a suppression table for all email campaigns for the month.
Answer: C
NEW QUESTION 41
Your client wants to ensure that their Event Data Feeds are secure while the files are stored on the server.
What step should you take to encrypt the files?
- A. Create a Responsys security key in the Account Administration screen. Import this key when creating the export.
- B. Create new credentials specifically for the export job that no one knows and that passes the Responsys password integrity checker.
- C. Import a private encryption key the customer created to be used when the export runs.
- D. Import a public encryption key the customer created to be used when the export runs.
Answer: A
NEW QUESTION 42
In RPL, how do you reference a value in a data source?
- A. project_name.field_name
- B. fieldname
- C. data_source.field_name
- D. data_source_alias.filed_name_alias
Answer: B
NEW QUESTION 43
One of the top ISPs is blocking promotional emails coming from your domain. This has not happened before.
You check the deliverability metrics on Responsys reports for the email campaigns sent in the last two weeks.
What are two reasons why this is happening? (Choose two.)
- A. Substantial (5%) increase in click-through rates on last week's promotional campaign.
- B. Recipients are forwarding your emails to everyone in their address books.
- C. The ISP is recording a high number of spam trap hits and complaint rates from recipients.
- D. Your open rates have dropped somewhat since last month.
- E. Hard bounce rates are 10% or higher.
Answer: C,E
NEW QUESTION 44
Your profile list is named CONTACTS. Your supplemental table is ORDERS with a Data Extraction Key of CUSTOMER_ID_ and a Primary Key of ORDER_ID, with TOTAL_ORDER_DOLLARS as a column. You design a campaign to display the ORDER_ID and TOTAL_ORDER_DOLLARS with a default value of 0 (zero) from the ORDERS table for each recipient in the target audience from your CONTACTS list.
What happens if there are multiple matches (more than one ORDER_ID) for a CUSTOMER_ID?
- A. The campaign launch will error out when Responsys detects multiple matches with the CONTACI'S list from the ORDERS table.
- B. When multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, the first found match will be used in the campaign.
- C. Because multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, no matching values will be pulled at all, and the default value of 0 (zero) will be used for every email generated.
- D. During the campaign worklist build, Responsys will pause and ask you to select the correct record to use for the campaign personalization.
Answer: C
NEW QUESTION 45
Your client's requirements state that they need to have more than one profile list in their account.
Which two statements are true about implementing this? (Choose two.)
- A. It is acceptable to have the same individual (email subscriber) in several profile lists, because a record with the same email address can exist in multiple lists with different RIID_'s.
- B. Special configuration must be done to use different IP addresses to send campaigns to different lists in the account.
- C. If you have multiple profile lists, you must have separate programs, because all the messaging events launched in a Responsys Program must refer to the same profile list.
- D. The column to be used as the table's primary key must be named something different in each profile list.
Answer: B,C
NEW QUESTION 46
Your new Responsys customer wants to begin sending email campaigns.
Which three practices should they employee for their IP address warm-up process? (Choose three.)
- A. Send carefully planned content to highly engaged recipients.
- B. Establish volume levels going through your major ISPs as quickly as possible so you can begin reaching your subscribers without suffering declines in response rates.
- C. Establish an initial reputation with each major ISP by demonstrating that you are sending to valid email addresses with very few complaints or hard bounces.
- D. Minimize complaints and bounces to establish a good reputation with each ISP.
- E. Test out a new re-engagement email campaign by sending emails to lapsed or nonengaged subscribers.
Answer: A,C,D
NEW QUESTION 47
You are configuring a supplemental data import and the first row of the file contains the names of the columns in which you are importing.
What must you do to configure this file property?
- A. In the field mapper screen, select the "Columns Already Included" check box.
- B. In the import configuration, select the "First line contains column names" check box.
- C. You must delete the first row of the file before performing the import. Your file must contain actual data only.
- D. Replace the first row of the file with one text string that contains all the column names separated by columns. Then proceed with the import.
Answer: C
NEW QUESTION 48
You send the same email campaign out on the first Tuesday of every month to announce the month's specials.
You are interested in comparing how subscribers responded to the emails in the first three days following the send date during the last three months.
How should you configure a report to do this?
- A. Select the 90-day Campaign Performance Report, select the campaigns and measures desired, and then just filter by "First 3 Days after Send".
- B. Create a report with Dimension=Campaign-Launch Date for each campaign and select the da measure = Sent Date. Configure this measure as of three days from launch.
- C. Create a separate report for each Campaign with performance measures within the Sent Date range for the first three days from launch. Export each report into Excel to assemble a summary report.
- D. Select the 30-day Campaign Performance Report, select just the campaigns desired, and the filter by "3 Days since Launch".
- E. Create a report with Dimension=Campaign-Launch Date for each campaign, desired performance measures, and date measure = Interval. Configure this measure to include 0 - 3 days from launch.
Answer: E
NEW QUESTION 49
You just completed putting all the HTML and RPL into the Email Message Designer (EMD). You want to see how Responsys will render this code.
What should you do to see this?
- A. Select Workbook > Test.
- B. Click the Version Test button.
- C. Click the Render button.
- D. Click the Preview button, which has the eye icon on it.
Answer: D
NEW QUESTION 50
You uploaded into the Responsys Content Library an HTML document and three subdocuments personalized with the member level of the subscriber. When you validate the campaign, you get this error: "Email Message preview failed because of template execution runtime error, detailed error: property MEMBER_LEVEL for datasource CONTACTS is not defined in the datasources." How should you correct this error?
- A. You did not select the MEMBER_LEVEL column from the CONTACTS database. In the Datasources Section in the Campaign workbook, select the MEMBER_LEVEL field and make sure the alias matches what is in the HTML code. Responsys will now be able to insert values for that column at run time.
- B. Open each HTML document in the package and declare the MEMBER_LEVEL field by using the RPL directive<#field> in every document. Then reupload the documents into the Content Library.
- C. The MEMBER_LEVEL field is a Responsys reserved word and cannot be used for personalization.
- D. The HTML coder didn't include the <#data> directive and declare the CONTACTS data source in each document. Enter this into each document, and the error should now be resolved.
Answer: A
NEW QUESTION 51
When identifying your target audience for IP warm up, which type of email addresses should you avoid and why?
- A. Avoid sending to subscribers who have opened or clicked in the last few days because they may not respond to an email message again so soon.
- B. Avoid sending to subscribers who are also receiving transactional emails because they may unsubscribe because they are likely to feel over-messaged from your brand or company.
- C. Avoid sending to subscribers who have recently opted-in because they do not have a proven history of engagement.
- D. Avoid sending to addresses that have not registered an open or a click in the last six months because they may be likely to hit the spam button or be spam traps.
Answer: D
NEW QUESTION 52
A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriber receives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?
- A. The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
- B. Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.
- C. The purchase transaction is attributed to both email campaigns.
- D. The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
Answer: A
NEW QUESTION 53
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