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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Steve is managing several Google AdWords account for his clients. Steve would like a way to prevent his clients' ads from showing on his network. What tool can Steve use, to prevent his clients' ads from appearing?

A) Steve can use the 'Don't Show My Clients' Ads' feature in Account Manager.
B) Steve can use the 'Prevent Ads from Displaying to Me' option in Account Manager.
C) Steve can use the 'IP Address Exclusion Tool' option in Account Manager.
D) Steve can't block Google AdWords ads from appearing - he just shouldn't click on them.

2. Beth runs a photography business and she wants to make certain, her advertisements only run in the evening. How is this possible with Google AdWords?

A) Beth can use the conversion optimizer to indicate the hours she'd like to optimize her ad for conversion.
B) Google won't automatically adjust when the ads are displayed.
C) Beth can pause and restart her ads whenever she likes.
D) Beth can use the ad scheduling tool to choose when her ads should appear.

3. Henry has created an ad for a sales event at his business. His headline reads 'Huge Sales Event!!!' and his content for the ad reads 'All Cars and Trucks are on Sale This Weekend!' What problems will Google AdWords have with this ad, based on this headline and content?

A) Henry cannot use upper case letters in the content area.
B) Henry can only have one exclamation point.
C) Henry cannot advertise cars in Google AdWords.
D) Henry can only have one exclamation point per line.

4. What will you do to enable phrase matching for a particular keyword?

A) Add a (-) sign before the keyword.
B) Add a (+) sign before the keyword.
C) Enclose it in curly brackets.
D) Enclose it with quotation marks.

5. Which of the bidding strategies will you use if you are focused on clicks?

A) CPM bidding
B) Campaigns
C) Automatic CPC bidding
D) CPA bidding

Solutions: