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Google adwords-reporting Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Video Advertising | 15-20% | - YouTube Strategy - Video Ad Formats - Bidding and Targeting |
| Measurement and Reporting | 20-30% | - Google Analytics Integration - Campaign Performance Analysis - Reporting Tools - Data Interpretation - Conversion Tracking |
| Display Advertising | 15-25% | - Ad Formats - Bidding Strategies - Display Network Strategy - Audience Targeting |
| Search Advertising | 20-30% | - Performance Optimization - Bidding and Budgeting - Keyword Matching - Ad Creation |
| Optimization | 15-20% | - Performance Diagnosis - A/B Testing - Bid Strategy Adjustments - Budget Optimization |
Google Reporting and Analysis Exam Practice Test Sample Questions:
You have been using Google Analytics for your company for the past one year. You've created several reports using Google Analytics and it's helped you make good decisions about your website. You're currently considering sharing your data as part of the Analytics Benchmarking Service. Your manager is in agreement with sharing the data as long as you can do so anonymously. Based on this condition, which Data Sharing Settings would you be able to share in the Benchmarking Service?
- A. You should choose the option 'Sharing Google Analytics data anonymously with the benchmarking service' to keep your data anonymous.
- B. You should choose the option "Sharing Google Analytics data with Google products only" to keep your data anonymous.
- C. You have to share the data with known information, so Google Analytics can contribute the information to similar sites. The advantage is that you'll also see other information that's gone into the Google Analytics Benchmarking Service.
- D. You should choose the option "Sharing Google Analytics data anonymously with Google and the benchmarking service" to keep your data anonymous.
Correct Answer: D 🗳️
What reporting portion of Google Analytics would you examine if you're interested in seeing your most popular pages in your website?
- A. Content
- B. E-commerce
- C. Goals
- D. Web page views
Correct Answer: A 🗳️
What is the minimum time in which a Google AdWords ad can be scheduled to run per week?
- A. 24 hours per week
- B. 1 hour per week
- C. 36 hours per week
- D. 15 minutes per week
Correct Answer: D 🗳️
Ben is reviewing the Google Analytics report for his website. He's examining the e-commerce reports to determine how well his sales have been in proportion to the traffic he's received. Ben would like to see the ratio of actual sales from his website in relation to the amount of traffic he's received. Within the e-commerce section of Google Analytics what report should Ben utilize?
- A. Average order value
- B. Total revenue
- C. Conversion rate
- D. Visits to Purchase
Correct Answer: C 🗳️
Which of the following tools is used to test the validity and accuracy of the installed code?
- A. SiteScan tool
- B. Keyword tool
- C. Google AdWords Editor
- D. Google Earth
Correct Answer: A 🗳️
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