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Google adwords-display Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Bidding and Optimization | - Smart bidding strategies - Conversion tracking and optimization |
| Topic 2: Audience Targeting | - In-market and custom intent audiences - Demographic and affinity audiences |
| Topic 3: Measurement and Performance | - Campaign reporting and analytics - Attribution models and performance evaluation |
| Topic 4: Display Advertising Fundamentals | - How Display campaigns work - Google Ads Display Network basics |
| Topic 5: Ad Formats and Creative | - Responsive display ads - Image and video ad formats |
Google Display Exam Practice Test Sample Questions:
Which of the following is a type of internet-based advertising that allows the marketer to only target ads to users who have visited the marketer's Website?
- A. Contextual targeting
- B. Internet category marketing
- C. Remarketing
- D. Keyword targeting
Correct Answer: C 🗳️
In the Google Content Network, there are three bidding strategies that a Google AdWords advertiser may use. Which one of the following is NOT one of the three bidding strategies in the Google Content Network?
- A. Cost-per-acquisition bidding
- B. Cost-per-click bidding
- C. Cost-per-thousand bidding
- D. Cost-per-month bidding
Correct Answer: D 🗳️
Allen is managing ads for his company and he'd like to include the ads in the Google Content Network. Where does Allen configure automatic placements of ads in the Google Content Network for his campaigns?C
- A. Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Networks" tab.
- B. Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Settings" tab.
- C. Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Opportunities" tab.
- D. Allen will select "Relevant pages across the entire network" in the "Ad Settings" section on his "Settings" tab.
Correct Answer: B 🗳️
Google has some very specific recommendations for planning a display campaign. According to Google, what is the top recommendation for planning an effective display campaign?
- A. Find your target audience.
- B. Create your custom display ad.
- C. Set your bids and budget.
- D. Identify your goals.
Correct Answer: D 🗳️
Holly is using the Google Wonder Wheel to find ad group themes for her campaign. With each
search of the Google Wonder Wheel, how many related topics will Google generate for Holly?
- A. Six
- B. It depends on what keyword Holly is searching for.
- C. Ten
- D. Eight
Correct Answer: D 🗳️
Jason 
Rodney 
Leif 
Naomi 
Mavis 
Les 
Sabina 
Osborn 
Valentina 
Burke 
Ira 
Wendell 
Jay 
Lester 
Leif 
