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Google Display Exam Practice Test Sample Questions:

1. Which of the following is a type of internet-based advertising that allows the marketer to only target ads to users who have visited the marketer's Website?

A) Contextual targeting
B) Internet category marketing
C) Remarketing
D) Keyword targeting

2. In the Google Content Network, there are three bidding strategies that a Google AdWords advertiser may use. Which one of the following is NOT one of the three bidding strategies in the Google Content Network?

A) Cost-per-acquisition bidding
B) Cost-per-click bidding
C) Cost-per-thousand bidding
D) Cost-per-month bidding

3. Allen is managing ads for his company and he'd like to include the ads in the Google Content Network. Where does Allen configure automatic placements of ads in the Google Content Network for his campaigns?C

A) Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Networks" tab.
B) Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Settings" tab.
C) Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Opportunities" tab.
D) Allen will select "Relevant pages across the entire network" in the "Ad Settings" section on his "Settings" tab.

4. Google has some very specific recommendations for planning a display campaign. According to Google, what is the top recommendation for planning an effective display campaign?

A) Find your target audience.
B) Create your custom display ad.
C) Set your bids and budget.
D) Identify your goals.

5. Holly is using the Google Wonder Wheel to find ad group themes for her campaign. With each
search of the Google Wonder Wheel, how many related topics will Google generate for Holly?

A) Six
B) It depends on what keyword Holly is searching for.
C) Ten
D) Eight

Solutions: