Pass Your 1D0-623 Exam Easily With 100% Exam Passing Guarantee [2021]
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NEW QUESTION 29
Kameron is assigned to minimize the vulnerabilities in his company's social media communications and online chatting features His company is launching a new product Information about the new product has been leaked to the public, ahead of schedule To mitigate the situation. Kameron first focused on redefining who has access to new product information What would be the next area to improve?
- A. Update computers to eliminate system vulnerabilities and to prevent theft of intellectual property.
- B. Implement regular reviews ofoutbound communications
- C. Eliminate ambiguous policies and inconsistent procedures for the roles with access to the new product information
- D. Provide training for all employees in the company regarding legal and regulatory compliance
Answer: C
NEW QUESTION 30
What kind of social media metric best measures the number of followers who noticed and responded to a paid advertisement?
- A. Total revenue earned
- B. Conversion attribution
- C. Cost per click
- D. Click-through rates
Answer: D
NEW QUESTION 31
Sarah works for a company that sells professional-wear clothing for women both online and in select retail stores She is conducting a SWOT analysis of the company's social media plan. Which of the following should she have completed first?
- A. Development of a persona.
- B. A social media audit and a list of social media goals.
- C. A social media audit.
- D. Analysis of current user demographic segmentation.
Answer: B
NEW QUESTION 32
A game development company wants to create a new action adventure game. They already have an established online presence that includes many players of their existing games . They ask the players for ideas and scenarios for the new game. What stage of social community building is this?
- A. Leverage
- B. Growth
- C. cultivation
- D. Creation
Answer: B
NEW QUESTION 33
A marketing company is developing a promotional service that it will offer to various clients.The service includes daily posts on popular social media platforms including information about selected products, a map of the client's current location and the dale/time the product is available.What kind of business client would best benefitfrom this social mediastrategy's?
- A. A franchise restaurant company with 30 locations.
- B. A gourmet food truck selling upscale sandwiches.
- C. A mobile pet grooming service.
- D. An art gallery selling antique paintings.
Answer: D
NEW QUESTION 34
Which of the following is the chief disadvantage to using social media?
- A. A company must establish policies covering social media usage and provide training
- B. A company can lose control of how its corporate logo is used.
- C. You can gather information about what customers want in products.
- D. In a crisis situation, a company's reputation can be damaged quickly.
Answer: D
NEW QUESTION 35
During which stages of the social media strategy planning cycle should you perform social media optimization (SMO)?
- A. Define strategies, implement; monitor and adjust; listen and analyze
- B. Implement, monitor and adjust, listen and analyze.
- C. Implement, monitor and adjust.
- D. Listen and analyze, identify the target audience, set goals, define strategies, implement, monitor and adjust
Answer: D
NEW QUESTION 36
A large paper products company has recently hired a new CEO She is blogging regularly on social media to discuss ways to improve products and reduce negative impact on the environment. Other leaders in the company have engaged in her blog discussions and shared with their departments. This behavior is known as:
- A. return on engagement (ROE)
- B. corporate reorganization
- C. executive buy-in.
- D. market repositioning
Answer: C
NEW QUESTION 37
Which of the following is a benefit of social media auditing?
- A. Focus efforts on only the most important social media sites.
- B. Maintain a specific style and tone in future social media posts.
- C. Compare your social media presence to your competitors.
- D. Prevent bad data from entering the campaign decision making process.
Answer: C
NEW QUESTION 38
James is creating a social media strategy plan in order to help drive company sales. He is selecting various personas that might shop at the online store and ranking them based on their possible level of interest in the product. Which stage of the social media strategy plan cycle is he in?
- A. Define strategies
- B. Set goals
- C. Identify the target audience
- D. Listen and analyze
Answer: C
NEW QUESTION 39
A company can use statics from social media to predict behavior. What kind of big data strategy is this?
- A. Decision science
- B. Data exploration
- C. Performance management
- D. Social analysis
Answer: B
NEW QUESTION 40
Why is it important for an organization to use the same name, username and e-mail address across multiple social media platforms?
- A. It creates a social character that is engaging the community.
- B. It improves brand recognition.
- C. So that followers from one platform will automatically become followers on another platform.
- D. So that others can manage the accounts when someone leaves.
Answer: B
NEW QUESTION 41
A small book publishing company wants to promote their titles through social media Which strategy would best support them?
- A. Offer low cost writing workshops scheduled as shareable events.
- B. Auction signed copies of the books on retail shopping sites.
- C. Cultivate a relationship with an online book club to share announcements and offer free books
- D. Post videos of interviews with published authors bundled with "buy now" social commerce options.
Answer: C
NEW QUESTION 42
A large grocery store chain has an print media operation. They publish weekly flyers to be inserted into newspapers. The also frequency send direct mail flyers. How can they best incorporate social media to their advertising mix?
- A. Post recipes with coupons for the ingredients.
- B. Post the weekly coupon flyer as a PDF.
- C. Schedule promotionevents at various store locations.
- D. Post a link to their corporate Web site.
Answer: C
NEW QUESTION 43
The developers of a point-of-sale retail transaction software has a system error in their Web server. Users of the system were unable to upload data through their remote data entry service. The customer quickly grewangry about the situation and began posting negative comments on several popular social media sites and company's public message board. The company is in the response stage of managing the crisis. What should they do?
- A. Post responses to the messages, explaining the problem and when it will be resolved.
- B. Prepare an executive report on the crisis. with recommendations for organizational changes to prevent similar incidents in the future.
- C. Remove all postings from their message board and publicly deny the error on the popular social media sites.
- D. Monitor the messages, to determine how many are posted, until the error Is corrected. Then contact the message posters privately by phone or e-mail.
Answer: A
NEW QUESTION 44
Erin has been assigned to grow the social media community for a health care provider association She wants to include open job postings and mentoring sections in the community to help people network What types of risks will she need to address as she develops the strategy for these community areas?
- A. Theft of intellectual property and corporate identity
- B. Damage to reputation and legal issues.
- C. Regulatory compliance and privacy violations
- D. Cybercrime and financial loss
Answer: C
NEW QUESTION 45
A startup business is designing fabric patterns for the home fashion industry What kind of platforms will best meet the business' social media marketing needs?
- A. Photo oriented sites, such as Instagram or Pinterest
- B. Content sharing sites, such as Facebook or MySpace.
- C. Microblogging sites, such as Twitter.
- D. Professional networking sites, such as Linkedin
Answer: A
NEW QUESTION 46
A self-employed motional speaker is active on several forms of social media including Twitter, Facebook and YouTube. However, he does not have the time or resources to maintain a presence on other social media site.
What is the most cost effective way to make sure potential customers can still reach him?
- A. Hire someone to create and maintain his online presence on other social media sites.
- B. Create placeholder pages that redirect visitors to his Web site or other social media sites.
- C. Expand his marketing efforts to reach potential customers through traditional marketing (direct mail advertising, etc)
- D. Ignore the other sites because his primary audience does not participate on them.
Answer: B
NEW QUESTION 47
Jenn works for a company that sells non-toxic, environmentally friendly cleaning products.She is making a list of content she would like to use in the social media campaign.What content should she create in order to have an impact across multiple social media platforms?
- A. A profile and a cover photo to repurpose across all platforms and a full length video of an infomercial the company recently aired on regional television
- B. Images that contain the brand color scheme and products, infographics on the impact of toxic cleaning chemicals on the environment compared to their products and videos demonstrating how well the products work
- C. A wide variety of images with eye-popping color schemes, infographics similar to their competitors' and a podcast discussing how well their products work
- D. Several trendy collage images with various filters, an elaborate infographic explaining the chemistry behind their cleaning products and video interviews with various members o( the marketing and sales team
Answer: B
NEW QUESTION 48
A yarn store is running an online group with several hundred members on a popular social media site to share newly developed patterns and projects. The group manager notices that only a few members are regularly posting. What can she do to encourage more people to share their projects?
- A. Offer free yarn skeins to first time posters.
- B. Create instructional videos of previously posted projects.
- C. Encourage the frequent posters to contribute more.
- D. Cross post new projects from a quiters group.
Answer: A
NEW QUESTION 49
Jared has been assigned to review the company's social media policies and determine what changes should be considered for modification. As the review the ethical guidelines he identifies that he code of conduct section needs modification regarding employee's personal social media usage guidelines. Why is it important to include personal social media usage guidelines?
- A. Privacy laws prohibit a company from issuing guidelines regarding personal social media usage.
- B. Personal social media usage can have a negative impact on the company's reputation.
- C. Competitors may recruit employees who are vocal about the company through their personal social media usage
- D. Personal social media usage would not provide transparency.
Answer: B
NEW QUESTION 50
Which organization is likely to experience the highest impact of implementing an aggressive social media marketing campaign?
- A. A large financial services company providing payroll processing
- B. A circus performance troupe that travels the country
- C. A car manufacturer that makes trucks, sedans and hybrids
- D. A political campaign for mayor of a large city
Answer: A
NEW QUESTION 51
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