Jun-2024 FREE Salesforce Marketing-Cloud-Advanced-Cross-Channel PRACTICE QUESTIONS AND ANSWERS UPDATES
DEMO FREE BEFORE YOU BUY Marketing-Cloud-Advanced-Cross-Channel DUMPS
NEW QUESTION # 16
Difference between inbox message and in app message.
- A. Inbox message is displayed and stored in device in app message is displayed only 1 time
- B. Inbox messages can be used only in los whereas in app message can also be used in android
- C. Inbox message is displayed once but in app message is displayed repeatedly
Answer: A
NEW QUESTION # 17
Where would you set a threshold limit in social studio
- A. workspace settings
- B. enterprise admin settings
- C. tab in engage
- D. column in engage
Answer: D
NEW QUESTION # 18
Where would you add a topic profile
- A. Social studio engage
- B. Admin settings
- C. Workspace settings
- D. Social studio automate
Answer: B
NEW QUESTION # 19
What data is there in mobile connect demographics, select3
- A. Email
- B. City
- C. channel
- D. First name
- E. Region
Answer: B,D,E
Explanation:
In MobileConnect, demographic data can include a variety of information about the users. The types of data available include:
* A: City: Information about the user's city can be part of the demographic data collected.
* B: Region: This includes broader geographic details such as state or province.
* D: First Name: Personal information such as the user's first name is also typically collected as part of demographic data.
NEW QUESTION # 20
What is true about SMS keywords other than HELP and STOP?
- A. keywords in parent or child business unit are available only in that business unit
- B. keywords in child business unit can be shared between other child business units
- C. keywords in parent business unit can be shared to any child business units
- D. keywords in parent business unit are automatically available to all child business units
Answer: A
Explanation:
For SMS keywords in Salesforce Marketing Cloud, the rule is:
* C: Keywords in parent or child business unit are available only in that business unit. Keywords are unique to each business unit, meaning they do not automatically share across parent or child business units. This setup ensures that keyword management remains distinct and organized within the specific business unit where it was configured, avoiding conflicts or misuse across different parts of the organization.
NEW QUESTION # 21
What is true about shared entry event.
- A. Yon can use filter for entry audience segregation.
- B. It cannot be modified.
- C. Data extension created by it can be modified.
Answer: A
Explanation:
In Salesforce Marketing Cloud, a Shared Entry Event allows for the use of a single entry event across multiple journeys. This feature supports the use of filters to segment the entry audience, enabling precise targeting based on specific criteria defined in the filter. This capability enhances flexibility and efficiency in managing multiple journeys that cater to different segments of your audience based on shared criteria.
NEW QUESTION # 22
What is true about Einstein engagement frequency (EEF). Select 3
- A. It uses last ISO days engagement data
- B. EEF uses only commercial send data not transactional
- C. The model uses data available only in your account
- D. Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue. email fatigue.
Answer: B,C,D
NEW QUESTION # 23
send multiple emails over a period of 3 months with link to download mobile app. If link clicked then send app feature emails else same mails to download mobile app after every 3 days. How would you design this Multiple select?
- A. use Journey data and not contact data
- B. use journey with email activities and enagagement split activity
- C. use contact designer
- D. use query activity to query _ click and use contact data in journey.
Answer: A,B
NEW QUESTION # 24
What is prerequisite for email/web recommendations: select 2
- A. catalog
- B. collect tracking code
Answer: A,B
NEW QUESTION # 25
3 possible reasons why a SMS message would fail to reach users mobile? (select 3 options)
- A. Low battery
- B. out of cellular network coverage
- C. switched off
- D. mobile is in another call
- E. SMS sent to landline number
Answer: B,C,E
NEW QUESTION # 26
You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen?
- A. the inbox message is replaced only for users who do not exist:
- B. inbox message Is replaced for users who read the first message.
- C. the inbox message is replaced for all user.
- D. Inbox message is replaced for existing usef s and deleted for users who do not eixist.
Answer: D
Explanation:
Using the replace inbox message feature in Salesforce Marketing Cloud, when your audience has changed and some of the contacts who received the first message no longer exist, the handling is as follows:
* D: Inbox message is replaced for existing users and deleted for users who do not exist. This ensures that only current, valid users receive the updated message, maintaining the relevance and accuracy of your marketing communications.
NEW QUESTION # 27
In social studio how many columns are used in a engage tab (max 30 tabs in a engage, no limit for columns in each tab) and each column contains max 50 accounts)
- A. No limit
- B. 0
- C. 1
- D. 2
Answer: A
NEW QUESTION # 28
Where would you add a topic profile
- A. Admin settings
- B. Social studio engage
- C. Social studio automate
- D. Workspace settings
Answer: C
Explanation:
Topic profiles in Social Studio are added through the Social Studio Automate. This feature allows users to monitor and automate responses based on specific topics of interest across different social media channels.
Admin settings and Workspace settings do not provide options to manage topic profiles directly.
NEW QUESTION # 29
How does social studio unify anonymous and known identities?
- A. social networking
- B. Deterministic matching
Answer: B
NEW QUESTION # 30
What will you to send a real time email to a customer with a dynamic buy link when available stock goes below 50? Select 2.
- A. Email soap api
- B. Rest api
- C. Transactional messaging api.
- D. Journey api
Answer: B,C
NEW QUESTION # 31
You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen?
- A. the inbox message is replaced only for users who do not exist:
- B. inbox message Is replaced for users who read the first message.
- C. the inbox message is replaced for all user.
- D. Inbox message is replaced for existing usef s and deleted for users who do not eixist.
Answer: D
NEW QUESTION # 32
send multiple emails over a period of 3 months with link to download mobile app. If link clicked then send app feature emails else same mails to download mobile app after every 3 days. How would you design this Multiple select?
- A. use journey with email activities and enagagement split activity
- B. use contact designer
- C. use Journey data and not contact data
- D. use query activity to query _ click and use contact data in journey.
Answer: A
Explanation:
To implement a campaign that sends multiple emails over three months, with conditional content based on link interaction:
* A. Use journey with email activities and engagement split activity: This setup in Journey Builder allows for the sending of initial emails and then uses an engagement split based on whether the recipient clicked the link. If the link is clicked, the journey continues with emails about app features. If not, it
* reiterates the download email every three days using a wait activity and looping back to the same email until the link is clicked or the time period ends.
NEW QUESTION # 33
How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly
- A. monthly
- B. daily
- C. hourly
- D. Biweekly
Answer: D
Explanation:
Einstein Engagement Frequency, part of Salesforce Marketing Cloud, analyzes user engagement to optimize message frequency. This model is refreshed biweekly, utilizing 90 days of historical data to provide frequency recommendations. This biweekly refresh cycle allows for the incorporation of recent user interactions and behaviors to maintain the relevance and effectiveness of the frequency recommendations.
NEW QUESTION # 34
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