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NEW QUESTION # 101
LenoxSoft's marketing team wants to make it easier for prospects to manage to opt in and out of marketing emails.
What can they consider doing to accomplish this goal?
- A. Minimize public lists used in marketing emails.
- B. Create a custom email preference center page.
- C. Enable prospect resubscribe in Marketing Cloud Account Engagement Settings.
- D. Remove the global opt out link from marketing emails.
Answer: B
NEW QUESTION # 102
LenoxSoft is considering moving from a shared IP address to a dedicated IP address.
What requirement would support advising them to move to a dedicated IP?
- A. LenoxSoft's database growing by 500,000 prospects
- B. LenoxSoft creating 20 new Engagement Programs
- C. LenoxSoft sending a quarterly emails to 100,000 prospects
- D. LenoxSoft sending more than 100,000 emails a month
Answer: D
NEW QUESTION # 103
LenoxSoft wants to add 50 points to the scores for prospects who attended a webinar last month. How would you advise them to accomplish this?
- A. Create a new segmentation rule.
- B. Add a completion action to the form the prospects completed to register for the webinar.
- C. Select all prospects in the webinar attendees table and use the table action at the bottom to add to their scores.
- D. Create a new automation rule.
Answer: D
NEW QUESTION # 104
Marketing Cloud Account Engagement's Permission Based Marketing Policy helps ensure your emails don't get flagged as spam. CAN-SPAM provisions include
- A. Tell recipients where you're located
- B. Monitor what others are doing on your behalf
- C. Don't use deceptive subject lines
- D. Identify the message as an ad
- E. Honor opt-out requests promptly
- F. Tell recipients how to opt out of receiving future email from you
- G. Don't use false or misleading header information
Answer: A,B,C,D,E,F,G
NEW QUESTION # 105
LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Marketing Cloud Account Engagement.
How could these requirements be met?
- A. Assign to queue that Marketing users own then use active assignment rules to reassign the leads.
- B. Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.
- C. Create a list of prospects that only Marketing users can see then use user queues to reassign the leads.
- D. Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.
Answer: A
NEW QUESTION # 106
How many scheduled Engagement Programs is it possible to have
- A. 0
- B. 1
- C. 2
- D. 3
Answer: C
NEW QUESTION # 107
What is required when sending a Marketing Cloud Account Engagement email from an assigned user?
- A. There must also be a general or specific user as a sender.
- B. All prospects on the recipient list must be assigned to a user.
- C. The assigned user must be connected through user sync.
- D. The email must also contain assigned user merge fields.
Answer: A
NEW QUESTION # 108
LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today. What combination of automation tools should LenoxSoft use to achieve this?
- A. Dynamic list and automation rule
- B. Completion action and dynamic list
- C. Automation rule and completion action
- D. Segmentation rule and completion action
Answer: C
NEW QUESTION # 109
Which two actions could a user take when importing prospects into Marketing Cloud Account Engagement?
Choose 2 answers
- A. Undelete matching prospects from the Recycle Bin
- B. Permanently delete prospects
- C. Assign prospects to an existing user
- D. Create new custom fields and populate field values
Answer: A,C
NEW QUESTION # 110
LenoxSoft's database can be split into two categories: active and inactive. They want to begin to retarget the inactive database with an email marketing campaign that:
Automatically add prospects to the list that were emailed twice in the last six weeks and inactive in the last 45 days.
Once their activity increases, they should be removed from the list. What should be their strategy?
- A. Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days'.
- B. Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".
- C. Create an Automation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days".
- D. Create a Segmentation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".
Answer: A
NEW QUESTION # 111
LenoxSoft has an event coming up and wants to have a landing page to collect registrations. They want to create the page using a drag-and-drop experience and don't want to use any HTML or CSS.
How should a consultant recommend setting this up?
- A. Create a custom layout template in Marketing Cloud Account Engagement that contains form elements.
Create a landing page using that template. - B. Create a landing page using the enhanced landing page experience. Use the Marketing Cloud Account Engagement Form component to add a Marketing Cloud Account Engagement form to track submissions.
- C. Create both a landing page and form using the enhanced landing page experience.
- D. Create a landing page using the enhanced landing page experience. Use the HTML component to iframe in a Marketing Cloud Account Engagement form to track submissions.
Answer: B
NEW QUESTION # 112
What are available Data Formats in Marketing Cloud Account Engagement Form Fields
- A. Number
- B. Phone
- C. Date
- D. Email not from ISPs and free email providers
- E. Email with valid mail server
- F. Password
- G. Email
- H. Text
Answer: A,D,E,G,H
NEW QUESTION # 113
LenoxSoft has purchased a list of prospects and wants to send emails to those prospects in Marketing Cloud Account Engagement immediately. What is the correct way to handle this?
- A. Run a permissions pass on the purchased lists to get permission quickly before sending them a marketing email.
- B. Have LenoxSoft split their purchased list into multiple sends so as to not affect the IP's reputation.
- C. Recommend that they must receive explicit permission from those prospects on the purchased list before they can upload that prospect list into Marketing Cloud Account Engagement.
- D. Recommend that it is okay to send to purchased lists in Marketing Cloud Account Engagement.
Answer: C
NEW QUESTION # 114
How could LenoxSoft benefit from Engage Reports?
- A. Sales Managers can receive desktop notifications for their teams' email activities.
- B. Users can analyze the performance of their templated and non-templated emails.
- C. Users can analyze form submission performance for the prospects they have emailed.
- D. Sales Managers can analyze lead information like prospect activity, scores, and grades.
Answer: B
NEW QUESTION # 115
LenoxSoft has a grading profile for business units in both United States and Canada. Both profiles contain options for the industry field and several prospects with the grade of "A". What do we know about LenofSoft current grading strategy?
- A. LenoxSoft added location based criteria
- B. LenoxSoft uses an automation rule to match the criteria US or canada to make a grading impact.
- C. LenoxSoft must add prospect to a dynamic list
- D. LenoxSoft uses location based scoring categories .
Answer: B
NEW QUESTION # 116
What behavior is expected when the "Overwrite Prospect Opted Out field" Salesforce connector setting is enabled?
- A. Opting out a prospect in Salesforce or Marketing Cloud Account Engagement deselects the "Do Not Email" field upon sync.
- B. Only 200 records per day can be updated to overwrite the "Opted Out" field value.
- C. Only users with an Administrator user role will be able to change the prospect field value.
- D. The record that was last updated sets the field value for a synced prospect.
Answer: D
Explanation:
Explanation
https://invadosolutions.com/marketing-automation-news/prospect-opted-out-field-and-sync-behavior-for-Market Cloud Account Engagement-and-salesforce/
NEW QUESTION # 117
Which one is Marketing Cloud Account Engagement Video Connector
- A. Dailymotion
- B. Vimeo
- C. Wistia
- D. YouTube
Answer: C
NEW QUESTION # 118
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