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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Data Management and Segmentation | 20% | - Data modeling
|
| Concepts of Marketing Cloud Engagement | 15% | - Technical architecture
|
| Discovery and Requirements | 15% | - Solution design
|
| Analytics and Reporting | 15% | - Standard reports and dashboards
|
| Journey Builder and Automation | 20% | - Journey Builder fundamentals
|
| Content and Messaging | 15% | - Email design and deliverability
|
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
1. Northern Trail Outfitters is looking to personalize their SMS messages. Which data source is supported to personalize messages?
A) MobileConnect Demographics
B) Data Designer Attribute Group
C) Population in Contact Builder
D) Profile Attributes
2. Northern Trail Outfitters is using a Triggered Send to send customers their order confirmations.
Their commerce platform provides a JSON payload for order details. What should they use to format the JSON within the email?
A) BuildRowSetFromJSON() AMPscript Function
B) SSJS platform function ParseJSON
C) TransformJSON() AMPscript Function
D) ParseJSON content block with Content Builder
3. Scenario: Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code. How could they resolve this issue?
A) Format the phone field in Salesforce as +1[phonenumber].
B) Configure the phone field in Salesforce as US locale.
C) Select 'US' as the sending country in SMS activity.
D) Select 'Normalize Phone Number' in Journey settings.
4. An email campaign targets customers who purchased within the last 90 days but excludes anyone currently participating in a retention journey. Which design minimizes maintenance as new retention journeys are added?
A) Build independent suppression Data Extensions for every campaign.
B) Maintain a centralized suppression audience updated automatically from active retention journeys.
C) Create separate exclusion filters for every journey.
D) Export active journey participants every morning.
5. A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would like to pull data on which email addresses receive which emails. What functionality could be used to accomplish this?
A) Data Views
B) Tracking Extract
C) Send Log
D) Recent Email Send Report
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: A | Question # 3 Answer: D | Question # 4 Answer: B | Question # 5 Answer: C |






