Salesforce MCE-Con-201 Q&A - in .pdf

  • Exam Code: MCE-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Engagement Consultant
  • Q & A: 185 Questions and Answers
  • PDF Price: $59.99
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  • Exam Code: MCE-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Engagement Consultant
  • Q & A: 185 Questions and Answers
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Salesforce MCE-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Data Management and Segmentation20%- Data modeling
  • 1. Contact model and data relationships
  • 2. Data extensions vs. lists
- Segmentation
  • 1. Filters, queries, and SQL
  • 2. Audience targeting and exclusion
Concepts of Marketing Cloud Engagement15%- Technical architecture
  • 1. Integration patterns with Sales/Service Cloud
  • 2. Data model and relationships
- Key terminology and concepts
  • 1. Marketing Cloud Engagement vs. other Marketing Cloud products
  • 2. Core concepts: journeys, messages, content, audiences
Discovery and Requirements15%- Solution design
  • 1. Map requirements to platform capabilities
  • 2. Create a scalable solution architecture
- Gather business requirements
  • 1. Define business goals and KPIs
  • 2. Identify technical requirements and constraints
Analytics and Reporting15%- Standard reports and dashboards
  • 1. Journey and automation performance
  • 2. Email performance and engagement metrics
- Advanced analytics
  • 1. ROI measurement and attribution
  • 2. Data extracts and tracking
Journey Builder and Automation20%- Journey Builder fundamentals
  • 1. Entry sources, activities, and flows
  • 2. Goal and exit criteria
- Automation Studio
  • 1. Data management and file transfers
  • 2. Automation activities and scheduling
Content and Messaging15%- Email design and deliverability
  • 1. Content types and templates
  • 2. Deliverability best practices
- Multi-channel messaging
  • 1. Personalization and dynamic content
  • 2. SMS, push notifications, and other channels

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Northern Trail Outfitters is looking to personalize their SMS messages. Which data source is supported to personalize messages?

A) MobileConnect Demographics
B) Data Designer Attribute Group
C) Population in Contact Builder
D) Profile Attributes


2. Northern Trail Outfitters is using a Triggered Send to send customers their order confirmations.
Their commerce platform provides a JSON payload for order details. What should they use to format the JSON within the email?

A) BuildRowSetFromJSON() AMPscript Function
B) SSJS platform function ParseJSON
C) TransformJSON() AMPscript Function
D) ParseJSON content block with Content Builder


3. Scenario: Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code. How could they resolve this issue?

A) Format the phone field in Salesforce as +1[phonenumber].
B) Configure the phone field in Salesforce as US locale.
C) Select 'US' as the sending country in SMS activity.
D) Select 'Normalize Phone Number' in Journey settings.


4. An email campaign targets customers who purchased within the last 90 days but excludes anyone currently participating in a retention journey. Which design minimizes maintenance as new retention journeys are added?

A) Build independent suppression Data Extensions for every campaign.
B) Maintain a centralized suppression audience updated automatically from active retention journeys.
C) Create separate exclusion filters for every journey.
D) Export active journey participants every morning.


5. A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would like to pull data on which email addresses receive which emails. What functionality could be used to accomplish this?

A) Data Views
B) Tracking Extract
C) Send Log
D) Recent Email Send Report


Solutions:

Question # 1
Answer: D
Question # 2
Answer: A
Question # 3
Answer: D
Question # 4
Answer: B
Question # 5
Answer: C

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