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IBM M2090-618 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| IBM Business Analytics Midmarket Portfolio | 35% | - IBM Cognos Express family overview - Positioning and differentiators - IBM Cognos Insight features and use cases - IBM SPSS for midmarket applications |
| Solution Mapping & Competitive Positioning | 20% | - Competitive differentiation - Matching solutions to customer needs - Upsell and expand scenarios |
| Sales Strategy & Value Proposition | 25% | - Pricing, packaging and financing options - Articulating business value and ROI - Overcoming common objections - Identifying qualified opportunities |
| Midmarket Business Analytics Landscape & Trends | 20% | - Market trends and business drivers - Key customer pain points in midmarket - Value of analytics for midmarket organizations |
IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:
1. What would you look for as an indication that an opportunity is ready to close?
A) The customer has a compelling reason to act
B) The customer indicates the solution being offered balances functionality with affordability
C) The customer has revealed their business pains
D) The customer is BANT qualified
2. Identify the deployment option that is NOT available to buyers in the IBM Midmarket portfolio.
A) Appliance
B) Cloud
C) On-premises
D) Mobile
3. Within IBM we use BANT to qualify an opportunity. What does BANT stand for?
A) Budget. Authority, Need. Timeline
B) Budget. Affordability, Need. Thought Leadership
C) Budget. Acceptance. Necessity. Tactics
D) Budget, Access. Need, Timeline
4. Identify the capability area that is NOT directly contained within IBM's Midmarket portfolio
A) Predictive Analytics
B) Business Intelligence
C) Financial Performance Management
D) Smarter Commerce
5. What are the top 2 (two) functional objectives identified by organizations with active big data pilots or implementations?
A) Employee Collaboration and Customer Centric Outcomes
B) Risk/Financial Management and New Business Model
C) Customer Centric Outcomes and Operational Optimization
D) Operational Outcomes and Risk/Financial Management
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: D | Question # 3 Answer: A | Question # 4 Answer: C | Question # 5 Answer: C |






