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Salesforce AP-216 Exam Syllabus Topics:

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?

A) Use a segment to setup a filter, then use the filter in campaign statistics
B) Use a segment to specify certain actions, which can be set as the goal for a campaign
C) Use a segment to set a global goal
D) Use engagement compare functionality to see the differences in key metrics and behaviours

2. A brand wants to do an ad-hoc export of a segment. What option could they use?

A) The export segment functionality via the SOAP API
B) The export segment functionality via JSON payload
C) The export segment functionality via CSV format
D) The export segment functionality to Amazon S3

3. What qualifies a web vistor to see any experience of a Web Campaign?

A) Campaign Targeting Rules
B) Einstein Recipe Ingredients
C) Einstein Next Best Action
D) Email Campaign Rules

4. How does interaction studio deliver technical value to marketers? [Check]

A) By listening to customer signals, understanding customer intent, and acting accordingly
B) By providing a platform to manage, schedule, create and monitor content
C) By providing a cloud-based unified e-commerce platform with mobile, AI personalisation, order management capabilities, and related services for B2C
D) By providing a cloud-based application designed to help salespeople sell smarter and faster

5. What are three ways segments are used in marketing cloud personalization?

A) Set goal and filtersb)
B) Recommending products
C) Analytics, trends and engagement
D) Targeting for campaigns
E) Creating related lists within Salesforce CRM

Solutions: