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Salesforce Advanced-Cross-Channel Accredited Professional certification exam is designed to test the skills and knowledge of professionals who want to demonstrate their expertise in using Salesforce's cross-channel marketing tools. Advanced-Cross-Channel exam covers a range of topics, including cross-channel marketing strategy, segmentation, audience management, campaign planning, and measurement and optimization. Professionals who pass the exam are recognized as experts in using Salesforce's cross-channel marketing tools and strategies.
Earning the Salesforce Advanced Cross Channel Accredited Professional certification demonstrates a professional's mastery of cross-channel marketing and their commitment to staying up-to-date with the latest industry trends and best practices. It also enhances their credibility and career prospects, as employers and clients seek out individuals with proven expertise in marketing automation and cross-channel marketing.
Salesforce Advanced-Cross-Channel Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Journey Orchestration | 15% | - Journey design and best practices - Integration with Datorama and Google Analytics - Reporting and analytics for journeys |
| Topic 2: Ad Studio | 10% | - Paid media integration with Marketing Cloud - Ad Studio capabilities and campaign alignment |
| Topic 3: Distributed Marketing | 2% | - Distributed campaign features and sending options - Centralized vs localized marketing management |
| Topic 4: Social Studio | 12% | - Social customer service and engagement strategies - Social Studio functionality and configuration - Identity unification and data management |
| Topic 5: Interaction Studio | 10% | - Cross-channel experience optimization - Real-time personalization and interaction management |
| Topic 6: Mobile Studio | 13% | - MobileConnect and GroupConnect features - MobilePush and WhatsApp integration - Mobile messaging configuration and best practices |
| Topic 7: Einstein for Marketing Cloud | 23% | - Differentiate Einstein features and use cases - Implement and configure Einstein capabilities
|
| Topic 8: Cross-Channel Strategy and Measurement | 15% | - Multi-touch attribution and KPIs - Channel selection and campaign planning - Performance reporting and optimization |
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