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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trails Outfitters uses DoubleClick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to combine these data sources with Marketing Cloud's API to identify their most effective campaigns.
What feature should be recommended?

A) Datorama
B) Einstein AI
C) Google Marketing Platform
D) Interaction Studio

2. While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:
- Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administrator The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings What action should correct the issue?

A) Apply the appropriate user mappings in the CRM configuration
B) Reset al passwords to force new tokens
C) Apply the Marketing Cloud for AppExchange User option as well
D) Apply the administrator and Marketing Cloud Administrator permission sets to user

3. A Marketing Cloud admin has been asked to include Sales Cloud data in their queries.
Which future would allow this functionality?

A) Cloud Pages
B) Synchronized Data Sources.
C) Query Studio
D) Journey Builder

4. Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing Cloud.
Which feature should they use?

A) Master-detail relationship to Contacts
B) Field Level Encryption
C) Lookup reference to Contact Object
D) Tokenized Sending

5. A publishing company has presented the following:
* A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.
* A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.
* The customer's expiration date is included in the data file.
What component should the customer's solution include?
Choose 3 answers

A) Suppression list
B) Data Filter
C) Triggered Send
D) Template-based emails
E) Automation StudioTerm

Solutions: