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Achieving this certification validates the skills and knowledge needed to create and execute successful email marketing campaigns using the Salesforce Marketing Cloud. It is a valuable credential for professionals looking to advance their careers in marketing, sales, or business development.
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Salesforce Certified Marketing Cloud Email Specialist certification exam covers a wide range of topics related to email marketing, including email design and coding, subscriber management, data management, email automation, and reporting and analytics. Marketing-Cloud-Email-Specialist exam consists of 60 multiple-choice questions that must be completed within 105 minutes. To pass the exam, candidates must score at least 68% or higher. Marketing-Cloud-Email-Specialist exam is available in English and costs $200 USD per attempt.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202
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Salesforce Marketing-Cloud-Email-Specialist Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Subscriber and Data Management | 26% | - Understand concepts of subscribers, profile center, and subscription centers - Configure Contact Builder and Audience Builder - Manage subscriber data (Lists vs Data Extensions) |
| Topic 2: Content Creation and Delivery | 24% | - Recommend Marketing Cloud tools to use when preparing an email for send - Create and customize an email message to meet customers' needs - Organize and manage email campaign content - Configure send settings to meet the customer requirements |
| Topic 3: Insights and Analytics | 14% | - Evaluate email campaign performance and data - Understand tracking and reporting metrics (e.g., Open Rate, Click-to-Open Rate, Bounces) |
| Topic 4: Marketing Automation | 26% | - Build the appropriate Automation Studio solution - Recommend the appropriate marketing automation solution - Build the appropriate Journey Builder solution |
| Topic 5: Email Marketing Best Practices | 10% | - Demonstrate appropriate and effective subscriber acquisition and retention methodologies - Evaluate elements and techniques of email marketing to design effective emails and email programs - Differentiate elements of an email that can impact message deliverability |
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