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GCCC SCMP Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Evaluation and Measurement | 15-20% | - Measurement frameworks and models - Continuous improvement processes - Analytics and reporting - Key performance indicators (KPIs) - ROI and business impact assessment |
| Strategic Communication Foundations | 15-20% | - Professional standards and competencies - Communication theory and models - Role of communication in organizational strategy - Ethical principles in strategic communication |
| Implementation and Execution | 15-20% | - Resource allocation and budgeting - Integration of communication channels - Crisis communication planning - Change management communication - Project management for communication |
| Strategic Planning and Analysis | 20-25% | - Environmental scanning - Situation analysis methodologies - Stakeholder identification and mapping - Setting strategic communication objectives - Research and measurement frameworks |
| Message Development and Design | 20-25% | - Audience segmentation and targeting - Creative development processes - Channel selection and optimization - Message strategy and architecture - Content strategy |
GCCC Strategic Communication Management Professional Sample Questions:
Which course of action is BEST to take when a client asks that inaccurate revenue information be shared with a major publication during an interview?
- A. Refer the client to another firm.
- B. Advise the client to only share accurate information.
- C. Agree to do what the client wants.
- D. Compromise with the client to share revenues 25% higher than reported.
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A company's communication director was interviewed by a reporter about the company's new service line. In the article, the communication director was quoted as projecting a 33% growth in revenue, rather than the correct projection of 13%. The communication director is sure they said "13%" to the reporter during the interview, but it was conducted over the phone and nothing was recorded or communicated in writing. The company's chief executive officer is concerned about stakeholders' perceptions and expectations. Which of the following is a step that the communication director would take?
- A. There is nothing that can be done; the article has already been published.
- B. Contact the reporter with the correct information and request a correction be published, if possible.
- C. The reporter made an error, so the director should demand a correction be published.
- D. Contact the company's stakeholders and promise them that you are making the newspaper publish a correction.
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At the end of a safety communication project, the measurement that would be the BEST indicator of success would be changes in:
- A. Attitudes.
- B. Behavior.
- C. Awareness.
- D. Knowledge.
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Which of the following is MOST important for the successful integration of the communication function into an organization?
- A. A detailed brand outline
- B. A mandate from senior leadership
- C. A cross-functional communication committee
- D. A comprehensive communication strategy
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What is the MOST important factor that a communication leader should consider when deciding whether to engage stakeholders on a contentious societal issue?
- A. Consistency with company values
- B. Timing of a response
- C. Alignment with business goals
- D. Using appropriate channels
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