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To achieve the MB-220 certification, you must pass the online exam, which typically consists of up to 60 multiple-choice questions. MB-220 exam covers various topics related to marketing functionalities in Dynamics 365, and you must score at least 700 out of 1000 to pass the test. Certified individuals can help organizations enhance customer experiences, create personalized campaigns, automate tasks, and generate insights and cultivate customer relationships.
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The MB-220 exam covers a range of topics related to Dynamics 365 Marketing, including customer journey creation, lead management, email marketing, segmentation and scoring, and event management. MB-220 exam also tests your ability to integrate Dynamics 365 Marketing with other Microsoft products such as LinkedIn, Microsoft Forms, and Power Automate.
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Microsoft MB-220 certification exam is designed for individuals who want to become a certified Dynamics 365 Marketing Functional Consultant. Microsoft Dynamics 365 Marketing Functional Consultant certification exam is intended for professionals who have knowledge and expertise in implementing and configuring Microsoft Dynamics 365 Marketing solutions. The MB-220 exam measures the candidate's ability to create and manage marketing campaigns, generate leads, and analyze customer behavior.
Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
Microsoft MB-220 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Create and Manage Customer Journeys | 15-20% | - Configure journey tiles and triggers - Set up branching and conditions - Analyze journey performance - Design and create customer journeys |
| Topic 2: Manage Segments and Target Audiences | 10-15% | - Use segment insights - Build segment queries and filters - Create and manage static segments - Create and manage dynamic segments |
| Topic 3: Configure Microsoft Dynamics 365 Marketing | 15-20% | - Manage marketing users and teams - Configure marketing settings and org units - Set up marketing configurations - Configure marketing resources and assets |
| Topic 4: Analyze Insights and Manage Events | 10-15% | - Create and manage marketing events - Manage event webinars and waitlists - Set up event registration and sessions - Review marketing insights and analytics |
| Topic 5: Set up Marketing Forms and Pages | 15-20% | - Implement progressive profiling - Create and publish marketing forms - Configure form and page elements - Create and publish marketing pages |
| Topic 6: Create and Manage Marketing Emails | 15-20% | - Implement email Personalization and dynamic content - Design and create marketing emails - Configure email settings and delivery - Preview, test, and validate emails |
| Topic 7: Manage Marketing Customers and Contacts | 10-15% | - Import and deduplicate contacts - Create and manage contacts - Create and manage companies - Manage contact lifecycle and preferences |
| Topic 8: Manage Leads and Scoring | 10-15% | - Implement lead scoring rules - Create and configure lead scoring models - Automate lead qualification and distribution - Manage lead lifecycle stages |
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