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Adobe AD0-E608 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Analysis and Reporting | - Workspace analysis and project creation - Segmentation and filtering concepts |
| Customer Journey Analytics Fundamentals | - Concepts and architecture overview - Data ingestion and connections |
| Data Configuration and Governance | - Data views and schema configuration - Permissions and access management |
| Reporting and Visualization | - Reporting best practices - Visualization components in Analysis Workspace |
Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:
You must analyze the impact of marketing email engagement on order value, using one dataset containing email click data and another dataset containing order value. Both datasets record the relevant person ID for each event. You choose a metric attribution model for order value that allows you to relate email activity to subsequent order value.
This is the table created to report email name, clicks, and order value.
What is a valid insight gained about the impact of marketing email engagement on order value? Response:
- A. Email 2 generated the highest click-to-order ratio.
- B. Email 3 had the greatest average attributed order value per email click.
- C. Email 4 was the last email clicked before orders totalling $54.3 million.
- D. Email 5 is attributed $38.4 million in order value during the attribution window.
Which steps should be performed when conducting exploratory data analysis in Adobe CJA?
(Select two.)
Response:
- A. Enable Campaign Quotas
- B. Use Pre-Built Templates
- C. Apply Data Filters
- D. Define Key Metrics
An insurance organization wants to report on its customers who have connected to its agents through its website, mobile app, or phone calls in the last 7 days. The organization wants the number of customers connecting through each channel to be highlighted on the top of dashboard, so that key data stands out.
As a CJA business practitioner, what visualization would you recommend to be used in Workspace?
Response:
- A. Summary Change
- B. Flowchart Visualization
- C. Summary Number
- D. Text
You are trying to understand which types of page content contributed to a successful conversion during a specific visit to your websites. Which type of Filter container should you use to narrow down your data?
Response:
- A. A Session container.
- B. A Page container.
- C. An Event container.
- D. A Person container.
What is the most accurate definition of the "Approve" feature in the date range manager?
Response:
- A. It allows non-admin users to access the date range.
- B. It informs users that the date ranges are "official."
- C. It makes the date range editable for non-admin users.
- D. It locks the date range for editing by all users.
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