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Reference: https://www.facebook.com/business/learn/certification/exams/310-101#
Facebook 310-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Measurement and Optimization | 15% | - Performance Analysis
|
| Topic 2: Audience and Targeting | 20% | - Audience Development
|
| Topic 3: Campaign Planning | 25% | - Business Goals and Objectives
|
| Topic 4: Advertising Fundamentals | 20% | - Facebook Advertising Ecosystem
|
| Topic 5: Ad Creation and Delivery | 20% | - Creative and Placement Strategy
|






