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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:

1. The executive tearn loves your Insight reports, but has limited knowledge of the Responsys menus.
As the Responsys Administrator, how can you provide a custom report that the team can easily access from the Insight menu?

A) Create the custom report and save it to the Insight account folder. Add the report to the Default Dashboard, and tell the executives to view the report from the dashboard whenever they want to view the report.
B) Create the custom report and save it to the Insight account folder. Right-click to copy the link for the report. Send the link to the executive team and tell them to use it whenever they want to view the report.
C) You can only access custom reports from the account folder. You must train the executives to navigate to the Report Library to locate and launch the report.
D) Create the custom report and schedule it to be sent by email to the executive team every single day.

2. Which statement is true about how you must configure a Responsys Profile list so you can begin sending Mobile SMS campaigns?

A) You can only modify profile lists used for mobile campaigns through Connect uploads.
B) You can use the same Profile list for mobile campaigns that you are currently using for email campaigns.
C) All the data that you need to use to personalize mobile messages must be stored as columns in the Profile list.
D) You only need to define the COUNTRY_ code if you are sending SMS messages to subscribers outside of the default country setting for your account.

3. Your client's email analyst advises you that recent reports show an increased soft-bounce rate of 6% for emails launched in the last 30 days. The analyst is worried about being flagged as having a bad reputation by some ISPs and wants you to suppress sending to soft-bounced addresses for the next 30 days.
Which option should you use to handle the soft-bounce problem?

A) Take the latest CED report to locate all soft-bounced addresses. Run a Connect job to change the DELIVERABILITY_STATUS_ field to U for those addresses so that messages will no longer be sent to that email address.
B) Manually change the DEVERABILITY_STATUS_ field to Undeliverable for any email that soft bounces.
C) When defining audiences for the next month, add criteria in Filter Designer to suppress all email addresses that have soft bounced in the last 30 days.
D) Create a filter of all soft-bounced addresses for the last three email launches, save it as a PET, and use that as a suppression table for all email campaigns for the month.

4. One of the top ISPs is blocking promotional emails coming from your domain. This has not happened before. You check the deliverability metrics on Responsys reports for the email campaigns sent in the last two weeks.
What are two reasons why this is happening? (Choose two.)

A) Substantial (5%) increase in click-through rates on last week's promotional campaign.
B) Your open rates have dropped somewhat since last month.
C) Recipients are forwarding your emails to everyone in their address books.
D) Hard bounce rates are 10% or higher.
E) The ISP is recording a high number of spam trap hits and complaint rates from recipients.

5. You created a specific filter for the individuals that you want to send a campaign to.
What are the steps to define this filter to be used in a campaign?

A) Navigate to the Program Designer, open the program that uses the campaign, and select the filter from the Program Settings.
B) Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and configure the filter in the Proofing section.
C) Navigate to the Program Designer, select the Testing tab, open the program that uses the campaign, and select the filter from the Program Settings.
D) Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and assign the filter in the Audiences section.
E) Go to the Data Sources section, select the Filters tab, and then select the campaign from the listing.

Solutions: